Integrate advertisements, AIP, and economies to drive revenue!
A combination of monetization strategies
While there’s no sure-fire single path to generating revenue. We have found that the best method targets different types of users in combination. Workinman will formulate a strategic monetization plan, put all the pieces in place, and help monitor and tweak performance to ensure your app’s financial success for years to come.
In-game economies
Economic systems (coins and bucks) are a great strategy to stretch out content and give players an option to pay-to-advance. In-game economies also tend to help mask the true cost of purchases, helping publishers to”round-up” prices. The best part: most players are already familiar with how they work, and have embraced them as an acceptable way to pay for app use.
What we do: Create in-game economies, set up pricing structures, create and structure unlockable content, balance gameplay around it, and make sure it seems fair and attractive to potential purchasers.
High ROI Content
If you have a solid base of paying customers the best way to bump revenue is to give them more content. Providing a content pool that not only extends and enhances gameplay, but also is effective to produce, can keep paying players active while increasing margins at the same time.
What we do: We design low-cost, sustainable content microtransaction systems with high ROI, giving your players more reasons to buy into IAP. We design expansion content that leverages existing engine components, saving time and money.
Targeted advertisements players engage with
Advertisements have their place in games, filling loading screens, filling in dead space, and even rewarding viewers with in-game currency or unlockables. Either on their own, or as a part of a greater monetization strategy, several types of banner and video implementations generate solid streams of revenue, especially for apps with wide adoption rates.
What we do: Create plans for optimal impressions and engagement; Set up and implement campaigns from a variety of platforms (AdMob, Unity Ads, Flurry, Media.net, StartApp, Leadbolt, etc.); implement analytics for gauging player/revenue performance.
Cross-promote and leverage your existing audiences
Target your existing audiences cost-effectively and create awareness of your other apps and services. Our cross-platform cross-promotion system is an easy-to-use cloud platform that pushes fun and appealing banners in real-time across all of your apps and websites. It is one of the most cost-effective ways to leverage your existing audiences, and the best way to push multi-platform promotions in real time.
What we do: Integrate the cross-platform promotions across all your apps, websites, e-commerce outlets; Design interactive banners; Tie it into analytics for benchmarking; Give you the control to push promotions to all users world-wide in real-time.
Five Tips for Successful Monetization
Use the coins you earned from reading this page to unlock each tip!
Give Players a Taste
A timed trial of a special item or mode can show players the potential return for a little spend. Once that trial ends, offer them a sale to buy in.
Obfuscate Real Currency with Game Currency
Don’t let players do easy math on what items actually cost. A $2 sword may sound expensive, but if it’s communicated as 5 diamonds, they may not give purchase a second thought.
Explore Subscriptions
Regular, dependable income is the holy grail of game monetization. If you can sustain regular updates, divide it into free and subscription tiers or give subscribers early access to rollout content.
Remove Ads?
An IAP to remove ads may seem like a quick way to make a buck, but be careful. You could be earning more in ad plays that you would with a one time IAP. It’s best to hold on that feature until you get a sense of how much your ads are pulling in.
Ensure What You're Monetizing Has Value
Players don’t want to throw money away on nothing. Give them trivial items for free, saving the most satisfying stuff for a premium. Cloud saving allows players to use their IAP across devices, adding even more value.